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Worker’s corn flakes

worker_s

Worker’s corn flakes

Manuel Iglesia. 2010.

The Goodfood company wants to make a new contribution to the breakfasts of a sector of the population that has remained forgotten in the linear of cereals, the adult male audience. To do so, it the Worker’s Corn Flakes, connecting with a consumer that enjoyed cereals in his childhood and who may resume this practice of less healthy eating habits.
Our collaboration on packaging was to suggest a container with a screw that would replace the traditional cardboard and plastic one, and which would allow to adapt ourselves to the time need of the consumers and also, with the screw top type and the info graphics, refer to the labour world and its demands.