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Universiada Vigo 2019

Universiade Vigo.

Olaia Rodríguez.

Branding developed after the two failed candidatures of the city of Vigo to be headquarter of the University Games. The logo is based in the form of a dorna, the typical ship of the galician Rias Baixas Galician area, that represents the constant fight of the city as well as his simbiosis with the sea. This same fight is applicable to the sportive spirit. The brand is inspired in the dynamism, the advance and the strength. In addition to the necessary basic applications for a candidature, also some other applications were developed for the look & feel of a future universiada in the city.