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Sunrise

Sunrise toothpaste.

Enrique Raimúndez Fernández.

Designing the concept for the identity and packaging for more user friendly and hygienic toothpaste.
A continuous band of the label, facilitates reading it all around the product, while also allowing to view the contents and logotype together.
The drop indicates the opening position for the dispenser. Versions of cool mint flavor and sensitive gums.