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Cookielovers

Cookielovers

Cristina Fernández

Cookielovers is a branding project consisting in a specialized shop, a concept that is becoming a trend nowadays.The communication strategy that has been used is based on love as a universal feeling capable enough to move our inner passions. A love that has no genders or ages as it is something as big and important as universal. On this particular case love is connected directly to cookies, as we present the product as an object of desire to our target. Packaging can be found in 9 different varieties of flavours which can be purchased in two different sizes going from the 6 unity pack to the 12 unity one. The cookie jars appearance resembles to the elements of the periodic table.