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La Pauta

La Pauta
Tomás Gutierrez. 2010.
La Pauta publishing house was created to offer the public a wide range of pocket books assembled in a thematic unit, for which purpose several collections were published. The criteria and concern when choosing the contents is what motivates the birth of that publishing company while defines its communication strategy. The first collection focuses on the main characters of the books themselves. In order to reflect this idea, those characters and their circumstances are referred to in a somewhat metaphorical way.