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Carreteras

Carreteras
PFC 2013-2014
Andrés Bonader Robador

Carreteras from EASD Antonio Failde Ourense on Vimeo.

«Carreteras» is the name of the homonym theme’s promotional campaign of the Galician group Dakidarria.
This project, which is characterized by a great optimism and a transgressor style, was created considering the politic content of the group, offering as a result a coherent image and publicity according to the group values. After taking counterculture movements as formal and conceptual references, it was created an extensive campaign consisted of a video clip (motion graphic technique), spots, web, advertising posters, record packaging, merchandising, etc. This campaign reaches all the basic ways to user approach.

www.pisandogasafondo.com

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